Stories for Brands
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Your pitch shouldn’t be left to blunder around in someone’s head.
When your pitch finally passes through someone’s impenetrable wall of disinterest, it bounces inside their head like a pinball as they try to determine if you’re worth listening to.
You hope for that ball to land on the YES button, prompting them to contact you.
You absolutely should not leave that bouncing-around part to chance.
Decision-Engineering provides us with a toolbox of methods to influence your message’s pathway inside someone’s head, increasing the likelihood of it landing on YES. That's what all brilliant communication does. We just do more of it.
We deliver your skillfully engineered message through spectacular VIDEO AND ANIMATED PITCHES, so your message has a better chance of landing on YES.
Decision-Engineering + Art of Communication = YES.
What we have in the toolbox
You either create a video or animated pitch based on talent, experience, and best practices, or you create them based on those things, plus a deep understanding of the Science of Persuasiveness. For obvious reasons, we do it right, so here are a few things we take into account:
Storytelling and Narrative Structure Sense-making logic
Motion and Timing
Emotional Resonance
Priming Effects
Cognitive Biases
Heuristics
Anchoring Effects
Symbolism and Metaphors
Simplicity
Contextual Relevance
Pacing and Rhythm
Contrast and Emphasis
Visual Styling
Repetition and Reinforcement Consistency
Escalation of Commitment
Risk perceptions
Social Influences
Motivations
Belief Systems
Colour Theory
Attention Retainers
Problem-solving styles
Time pressure
Framing Effects
Language Styles
Tone of Voice
Your pitch should deliver WOW, AHA and YES!
WOW, that was impressive.
AHA, that made sense.
YES, I want to talk to you.
In the eyes of the consumer, very few things are perceived as unique. However, in that world of sameness, the story you tell about a product or service has endless potential to be exceptional, making the value offered appear extraordinary.
That story must be told as a captivating experience that excites the person to work with you. That is why we use animation in our pitches.
Animation gives you everything you need to draw people into your story. It is different, entertaining and one of the most powerful communication tools to help people make sense of your offer.
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It makes the complex simple to understand.
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It is unmatched in storytelling power to keep people engaged.
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The creative freedom offered by Animation makes it an ideal tool for applying Decision-Engineering rules. This approach finely tunes your message, influencing its path in people’s minds. It’s the go-to tool for crafting messages that resonate with a ‘Yes’.
Decision-Engineering + Animation = YES.
Decision-Engineered Script
+ Animation
If you want your online pitch to resonate with your audience but you’d rather go skydiving than appear in front of a camera, then we’ll do it all with Animation.
The pitch holds the attention, makes sense and feels persuasive because of the combination of a carefully engineered script delivered through the communication power of Animation.
Decision-Engineered Script
+ Video + Animation
People buy from people. Using Video offers a human connection and makes the pitch feel more personal, direct and genuine. But we don’t want the pitch to lose out on the incredible power of Animation. So, we fuse the two by placing you (or an actor) inside the Animation.
The pitch gets noticed because it’s different, it holds attention because of you, it makes sense because of the Animation and people become persuaded because we Decision-Engineered the pitch for persuasiveness.
To find out more, please get in contact.
Services
About us
At WAKSTER, we’re passionate about changing hearts and minds through effective digital pitch videos.
It’s an art and a science, and we love both.
We’ve produced over 215 animations and created more than 70 character collections.
While we’ve had fun doing all that, Philippe managed to decode the language of consciousness after more than 20 years of effort and, based on this, have built a comprehensive process model of what’s happening inside our heads.
Utilising AI, we use this model to guide everything we do for our video and animation productions.
Every project is unique and precious. We approach it with the full intention of making it our crowning glory.
Testimonials
What Our Clients Say
Above and beyond are not words I often use, but WAKSTER absolutely deliver. Working with Philippe and his team was a pleasure with the end product exceeding our expectations.
Richard Peace - Creative Productions Manager - SAS
Philippe and Tersia are the best people to work with. They work with you from their heart, treating each project with care, which makes you feel like you are the most important client.
Rashid al Khalifa - Director - MindBytes Bahrain
WAKSTER has been our outsourced graphics partner for several years now and continues to impress. One of their major talents, that we really appreciate, is the ability to get inside the head of a customer and understand what it is the customer wants.
Steve Moylan - Director - Emotive Networks Ltd
Our Work
Trusted By Many
How effective will an animation be at persuading? That depends on how well the production company understand the cognitive systems which govern the decision-making process.
WAKSTER has been working on developing a practical framework for understanding how the mind makes decisions for nearly two decades. The system is unique and powerful. We constantly refine the framework with the latest research findings in psychology, neuroscience and behavioural economics.
The value we offer is not so much in our character, animation or design skills - although we’re very good at those things - but in our ability to craft compelling stories, underpinned by behavioural science. That's what separates us from other animation studios.
We know how to connect with hearts and minds.
Case Studies
