Irrational Marketing
Humanising your Brand and Marketing with Characters Strange as it might seem, marketers often forget they’re in the business of...
The Elusiveness of Marketing Success – Part 2
Compulsion Compulsion is defined as an irresistible urge to behave in a certain way. Isn't that what you would like to generate with your...
The Elusiveness of Marketing Success – Part 1
Connections Why is digital marketing success so elusive? When you look at all the resources we have around us, all the thousands of “how...
The Consultant’s Brand
Seth Godin defines a brand as “a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s...
Generating Traffic through Games
A great game is the same as chair covered in super-glue. You sit down and you are stuck. Your intention might have been to sit down for a...
World War M
B2B Marketing is a nightmare. Here's why.
A little levity goes a long way in building rapport with your target audience
Instead of exposing their humanity, many organisations – in the name of ‘professionalism’ – shy away from expressing even a shred of soul...
Do a little brand magic!
You have to add something that will stick in people's minds if you want to stand out.
