A New Category of Animation
When Explaining your Value Proposition is not enough THE PROBLEM When it comes to persuading someone to take action, I've realised that...
Emotional Marketing
Why are emotions important? Brain-damaged patients left devoid of emotion, struggle to make the most elementary decisions. The ability to...
Why Smart Brands use Characters
There are many reason why character can make a big difference in your marketing. The most important one is "Feel Good"
STOP Marketing!
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess, and that means trouble for...
Building Visibility
One of the greatest challenges for many consultancies and educators is creating and sustaining visibility among prospects and clients....
