Strap a rocket-pack to your sales pitch!
Selling consultancy, training or any other service where imparting knowledge is a key part of the marketing process often requires...
Send your clone out to do your marketing!
The problem with selling a consultancy or training service is that you are selling something intangible. That requires a tremendous...
The Consultant’s Brand
Seth Godin defines a brand as “a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s...
