WAKSTER
Explainer Animation
PERSUADER ANIMATIONS
A new breed of animation
Don't let ideal visitors slip through your fingers.
How?
The
Science of
Decision-Engineering
The
Communication
Power of
Animation
More Conversations
More Growth
Happier you
+
=
To be more persuasive, you need a
whole-brain approach
We don't just explain the value of a product or service.
Our approach is to consider all the cognitive processes involved in decision-making and fuse them into a highly persuasive animation.
That's what we do, it works, and that's what makes us different.
Take just four entertaining minutes to discover how we do it ...
Explaining your value proposition
is not enough.
Understanding doesn't translate into action - not automatically.
That is why most digital pitch videos fail.
They visit
You explain your
value proposition
They leave
Understanding is a crucial part of non-impulsive decision-making. But it's rarely enough.
You want your website, social media or emails to make a more effective introduction to your products, your services, or your cause. You want to persuade someone to take action.
And the effective way to do it?
Engage a broad swath of their mind’s information processing and decision-making systems.
Why?
Because when they’re considering your value offer, all of these mental systems are involved anyway. If you’re not engaging them, you’re just leaving things to chance.
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A Rational Narrative that focuses on not just understanding but sense-making.
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An Emotional Narrative that will activate decision-making processes.
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Visual and Auditory Narratives that will not just reflect but augment and bolster the rational and emotional narratives.
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A Primer Narrative that will amplify the effectiveness of the other narratives by priming the mind with thoughts and emotions favourable to your message.
WAKSTER has developed a robust framework of understanding that allows us to weave the four narratives into what we call Persuader Animations.
You don't want an ideal client to visit your site and disappear because your message didn't connect or it missed that one push that would have persuaded them to contact you. It makes sense to base your first introduction on what science tells us about how the mind makes decisions. That means utilising the whole brain to persuade people of the value you offer.
The question is
Why Animation?
If you have any doubts, please read this:
The mind has evolved an impressive set of powerful cognitive functions to help it create models of the world that can efficiently inform its decision-making processes. The more of these functions we engage with, the more effective we can become at influencing those decision-making processes.
Animation gives you the tools to engage a wide range of cognitive functions and do so in a highly orchestrated manner.
Incredible Power
Animation offers you a blank canvas to create whatever objects, events, environments, and characters you need to create highly engaging stories, ideal for information assimilation and retention.
You don’t get that with video, unless you have a blockbuster movie budget that can pay for actors, special effects, set builders and more.
Orchestrated Emotion
Research has shown that the mind cannot make decisions without involving feelings and emotions.
Animation offers you tools, such as hyperbole, non-physics motion and unrestrained storytelling control, to allow you to orchestrate the emotions, feelings, and sensations you need to activate the mind’s decision-making processes.
Information Assimilation
Animation can strip information down to its essence. This gives it an extraordinary ability to explain complex, abstract or difficult-to-differentiate topics in a way that makes them engaging and easy to understand.
Engagement retains attention, which gets people to listen to everything you want to say. Making things easy to understand helps lower the energy cost for the mind and helps with memorability.
Choreographed Sense-making
No other format in the B2B space is as effective as animation, at integrating rational understanding with need-based emotions to create a state of sense-making. Sense-making is a key ingredient of persuasiveness.
You want people to understand the value of your offer while at the same time feeling the need to acquire it, and only at that point will it make sense to take action.
Does Animation
Work?
Well-known B2B brands such as Slack, MailChimp, Salesforce, Hootsuite, Microsoft and Hulu have successfully used Animation in their marketing campaigns.
Multiple studies have shown that animation is by far one of the most effective methods of introducing prospective clients to a product or service, converting leads into sales, making brands more memorable and promoting a cause.
How much does it
Cost?
Two questions need to be answered:
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How much does it cost your business, in terms of profits and growth, to lose an ideal prospective client?
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How much are you willing to invest in an Animation to reduce that number of lost prospects?
Our Work
Trusted By Many
How effective will an animation be at persuading? That depends on how well the production company understand the cognitive systems which govern the decision-making process.
WAKSTER has been working on developing a practical framework for understanding how the mind makes decisions for nearly two decades. The system is unique and powerful. We constantly refine the framework with the latest research findings in psychology, neuroscience and behavioural economics.
The value we offer is not so much in our character, animation or design skills - although we’re very good at those things - but in our ability to craft compelling stories, underpinned by behavioural science. That's what separates us from other animation studios.
We know how to connect with hearts and minds.
Case Studies
